NVIDIA Pascal 10-series of GPUs have been around since 2016
Anyone remotely interested in the gaming industry has to be suspicious about the fact that we are observing a “fasting period” of GPU releases for more than two years. NVIDIA Pascal GPUs have been around since 2016, and we still have not heard any news about their upcoming 11 series of GPUs. How possible is it that we will witness new graphics cards in 2018? Well, I would not bet on a 2018 GPU release from NVIDIA for multiple reasons which I will explain below. We are not used to such long waiting periods for GPU releases and especially gamers who are stuck with older graphics cards are holding off buying any 10 series GPU. For once, these GPUs can be considered old, and gamers are not willing to spend even MSRP prices for a 2-year old GPU (besides the GTX 1080Ti). On the flip side, the common misconception that buying the newest card is always the best choice, keeps them waiting for the long-awaited GPU release announcement from NVIDIA unlikely to come in 2018.
Why is NVIDIA holding back GPU releases?
NVIDIA is holding off new GPU releases for two primary reasons:
1. The AMD VEGA Fiasco
NVIDIA has been dominating the top-end GPU market and their unique competition AMD has not been able to antagonize them. VEGA 56 and VEGA 64, AMD’s high-end GPUs were unable to tackle NVIDIA in that segment of the market. VEGA 64 is on par with the GTX 1080 while VEGA 56 beat the GTX 1070 in most titles leaving NVIDIA no option but to release the GTX 1070Ti to dominate the mid to high-end GPU market.
Read more about the GTX 1070Ti, HERE
Not only was AMD unable to keep up the competition by leaving the GTX 1080Ti as the undisputed king of gaming but those cards were released one year after the release of the Pascal GPUs with higher power consumption and pricing way beyond advertised MSRP. In addition to that, board partners failed to come up with their own aftermarket versions of the VEGA 64 and VEGA 56 causing even dedicated AMD fans to jump to the green side for their GPUs. Moreover, AMD overhyped and overadvertised their VEGA GPUs for a very long time without releasing the GPUs causing an uproar and disappointment among AMD fans.
Expectations of AMD were high after their successful Ryzen CPU release in 2017. Supporters of AMD believed that they would finally get an AMD GPU on par or even better than the GTX 1080Ti and waited a whole year to get a new AMD VEGA card. Their high expectations were shattered due to lousy marketing strategies and a poor product launch.
So, how does the AMD VEGA fiasco affect NVIDIA’s decision not to release any new GPUs? Fact is that NVIDIA dominates the market and their current GPUs outperform their competition. If they were to initiate a new GPU production line, they would throw AMD entirely out of the water as the latter will not be able to come up with anything remotely close to beat NVIDIA’s new GPU line up.
For now, NVIDIA is making a high profit selling their 10 series cards so why even bother investing money into a new GPU lineup?
2. Overstock of Pascal GPUs due to miners
Cryptocurrencies like Bitcoin and Aetherium took over the world in 2017 and miners started buying GPUs in considerable quantities to take advantage of the mining opportunity. NVIDIA had a substantial problem meeting the demands of miners buying five or six GPUs at a time. Demand increased suddenly, GPUs were nowhere to be found and prices inflated for that reason. NVIDIA started catching up with the requirement of miners and accelerated the production of GPUs. Cryptocurrencies, however, took a hit a few months ago and NVIDIA was left with a massive pile of GPUs. Now, they have to find a way to get rid of that overstock, and if you take a look at Amazon or Newegg, you will see many Pascal GPUs offered even below MSRP. If a GTX 1080 or GTX 1080Ti is what you were after all this time but were unwilling to pay a premium price, now is the right time to buy.
Rumors of new NVIDIA GPUs to be released in August
A well-known Youtuber Gamer Meld announced a few days ago that NVIDIA’s new GPU line up is bound to be released on August 30th. This information is to be taken with a grain of salt since it comes from a leaked email between an NVIDIA partner and a retailer. According to this email, the new line up will be called “Turing” and not “Volta” as it was supposed to be. The release dates are as follows:
- GTX 1180: August 30th
- GTX 1170/1180+: September 30th
- GTX 1160: October 30th
It is unknown what the GTX 1180+ stands for as Ti variants are usually released six months after the initial releases. All cards are rumored to come equipped with GDDR6 memory which will give us memory speeds of up to 16GB/s in comparison to GDDR5 with 5GB/s. The GTX 1180 Turing is rumored to be available for $699 which might sound like a lot, but considering the increased production cost of GDDR6 memories, it might not be a price increase at all. What is even vaguer than actual GPU release dates is the naming of the new lineup. It has been an ongoing online debate whether the new GPUs will launch as the 11 series or 20 series. For now, 11 series sounds more realistic because NVIDIA will eventually run out of naming options if they make the jump from the 10 series to the 20 series. Whether GTX 1180 or 2080, naming is not nearly as important as the cards themselves. So, for those of you who are still waiting and not buying new GPUs, make sure to come back to this article to learn further information once it becomes available.
The GTX 1180 will offer 1,5x the performance of the GTX 1080, equipped with 3584 CUDA cores and 256-bit GDDR6 memory. The clock speeds will hover around 1,6GHz with a boost clock of 1,8GHz, and the TDP will be between 170 and 200 watts according to the rumors. The increase in performance seems reasonable considering the jump from generation to generation by NVIDIA. In any case, if the speculations are correct the GTX 1180 will vastly outperform the current GTX 1080Ti and offer 4K gamers a great product to enjoy their games on higher frame rates. With the release of the GTX 1180Ti later in 2019, we might be able to witness 4K gaming at constant 100+FPS, a reasonable assumption with 4K 144Hz monitors currently being available to consumers. Current GPUs cannot justify the purchase of a 4K 144Hz monitor. I guess we will have to wait and see what NVIDIA has up their sleeve.
In any case, I will be monitoring NVIDIA’s announcements regarding their upcoming GPU lineup and update this article as often as possible with all the latest news.
Take a look at the video source by Gamer Meld and make sure to subscribe to his channel for all latest PC News:
The long-awaited NVIDIA GPU release might be on our doorsteps finally. Whether Turing or Volta, GTX 1180 or GTX 2080 is not as important as the GPUs themselves. New graphics card in 2018 are indeed a possibility but rumors should always be taken with a grain of salt no matter the source. If you are in a waiting spot, I would advise you to wait a little bit longer until the rumors are either confirmed or denied by NVIDIA. AMD, on the other hand, needs to seriously reconsider their GPU production and marketing policy if they ever hope to be able to take a piece of NVIDIA’s pie in the GPU market.